Overcoming Small Business Hearing Loss
Does your small business have a hearing problem? Does it hear but not listen? ‘Active Listening’ is a technique that recognises that effective listening only happens when it is done intentionally.
- Hearing is your ability to recognize sound.
- Listening is the process by which you assign meaning to what you hear and observe.
The complication is that listening is a subjective process. Anyone that has been in a romantic relationship for more than a day knows that “I’m fine” doesn’t always mean “I’m fine”!
The following steps will help you start ‘Active Listening’.
Step 1: Give your undivided attention
- Focus on the speaker.
- Decide not to be […]





The ancient greek maxim “Know thyself” is one that you should apply to your business. It is too easy to think that you understand your small business when really you have just become familiar with it.